Workshop

Spanish Textbook Creation and Market Demand

2023-10-20

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Speaker
Elena Cheng
Rebeca Chiu
Mario Santander Oliván
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Location
Online

Event Summary

Hosted by the Taiwanese Association of Hispanists, this workshop focused on "Spanish Textbook Creation and Market Demand." Three experienced Spanish teachers and authors shared their practical experiences in writing and publishing Spanish learning materials specifically for the Taiwanese context. The discussion explored how to design localized materials that are both practical and engaging based on learner needs.

Presentation Highlights

1. A Magical Journey from Spanish Student to Textbook Author

Speaker: Dr. Elena Cheng (NTHU, Providence University) Highlights:

  • Creative Opportunity: Shared the process from reviewing publisher materials to formally collaborating on book projects.
  • Learner's Perspective: Emphasized that layout and concepts should resonate with learner needs, aiming for practicality and efficiency.
  • Space for Teachers: Advocated for leaving "white space" in materials to allow teachers room for supplementary content.

2. Boosting Confidence and Interest with Accessible Content

Speaker: Ms. Rebeca Chiu (NTU Language Center, Taipei First Girls' High School) Highlights:

  • Material Localization: Discussed how expensive imported materials with complex systems can frustrate students.
  • Simplicity: Shared the philosophy behind Poco a poco, which focuses on easy-to-remember patterns rather than heavy grammar.
  • Diverse Teaching: Reflected on teaching different age groups, from high schoolers to trade professionals.

3. Publishing Spanish Textbooks in Taiwan: A Thankless Process

Speaker: Dr. Mario Santander Oliván (Autonomous University of Madrid) Highlights:

  • Market Gap: Pointed out the learning gap caused by all-Spanish imported textbooks for Chinese native speakers.
  • Systematic Design: Shared experience in creating systematic learning books specifically designed for Chinese speakers.
  • Real-world Challenges: Discussed the strategic, academic, economic, and social challenges of publishing Spanish materials in Taiwan.

Event Information

  • Time: October 20, 2023 (Fri) 20:00-21:30
  • Location: Online
  • Moderators: Prof. Lo-Hsueh Lu, Prof. Tzu-Ju Lin (Associate Professor, Providence University)

Posters

CVs

Reports

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reportaje.pdf

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