Logo Design Concept

Inspired by Spain’s renowned totem tiles, it incorporates several key elements from the Hispanic world.

• 1. The totem designed as a sun
• 2. The sun's rays formed by the association's abbreviation ATH
• 3. The sun's center depicted by the Spanish symbol ñ
• 4. Uses the red and yellow colors of the sun, and Aztec black
• 5. How the text was transformed into the Logo

Designed by 感知國際設計, Hsu Pei-Chen

Logo Animation

(By Alejandro Araya Solís)